The SEO agency expert is in charge of learning about your company
It’s sort of like being judged by the company that you keep. If Google sees you hanging around with low-quality websites (websites that link to you), they’ll make the assumption that you TOO must be low-quality.
Our goal is to get your website siphoning domain authority strength from high-quality, industry-relevant websites, so that Google knows you’re the right people for searchers to get in touch with.
Fresh, creative content in the form of blog articles, service pages, and other types of written communication puts a twinkle in Google’s eye.
Fresh content lets Google know things are regularly happening on your website, and it’s worth paying attention to. Social media platforms can help amplify this effect by driving more traffic to the updated content on your site, attracting the attention of search engines in general.
Fannit’s content team researches, writes, and posts regular content to your site that is relevant to your readers and shows Google the keywords with which to rank your site.
These should also be shared across relevant social media platforms on the company’s profile in order to give your page a little boost.
Does SEO Really Make a Difference?
In simple terms, hiring a professional SEO agency that specializes in search engine optimization is a great idea.
SEO Firms that specialize in search engine marketing can identify the right structure and help you implement changes that will have a positive effect on your site.
However, not all SEO companies are the same, so take the time to learn about the best SEO company for you and how they can be assist you.
Imagine for a second that you own a flooring business in Washington DC and you want to focus on driving more sales through your website.
This means that you’ll need to find a reliable Washington DC SEO agency that understands local DC SEO ranking factors and how to implement the right adjustment on your site.
You’ll have to optimize your site and work with your online marketing company to design an approach that gets you to the top of the rankings in the Washington DC area.
Sure, you can opt for a local Washington DC SEO Company, but you shouldn’t limit your choices based on your location either.
Fannit specializes in helping companies rank for market relevant keywords at a city, state, or national level.
In the example above, our team would take the time to learn the ins-and-outs of your business and determine what your site needs to get to the top of Washington DC SEO rankings for the flooring industry.
Then, we’d implement the improvements, track the results, and keep optimizing until we achieve the top of the rankings.
How to Hire an SEO Firm
An SEO agency can help design and implement the best online marketing strategy for your company.
However, you have to take the time and find a firm that can gauge the competitive landscape and craft an approach that allows you to compete with the leaders in your industry.
In order to identify the best SEO agency, you should look for one that:
More helpful reading:
How to Hire a Marketing Agency (And Build Your Company)
Assigns You a Dedicated SEO Expert
At Fannit, we assign an SEO experts for each client, so you always have the same point of contact within our agency.
Is Focused on the Customer
Many marketing firms start with a customer-centric mentality, but this may shift depending on a variety of factors.
Instead, you should try to find an agency that is focused on customers and makes decisions based on achieving the objective set out from the beginning.
Provides Transparent Reporting and Regular Updates
There is nothing more frustrating than not getting updates about the performance of your SEO marketing strategy. For this reason, you need to partner with an agency that offers regular updates and transparent reporting.
Vanity metrics are easy to achieve, but they don’t translate to leads or sales.
Instead, Fannit focuses on boosting the metrics that really matter, which allows you to attract your target audience and generate transparent reports that give you an accurate idea of where you stand in terms of online success.
Has a Proven Track Record
Opting for an experienced firm that has a proven track record will only increase your chances of success. Becoming a search engine optimization expert takes a lot of practice, so hiring a new firm may not generate the best results right away.
Having a good SEO strategy and working with an SEO firm is worth it because it yields organic traffic.
SEO targets unpaid traffic rather than paid traffic, which means that SEO is a holistic strategy to boost the quality and quantity of traffic to specific web pages. Strong SEO means that consumers more easily find your web pages.
Use our directory of SEO companies to find the best SEO firm for your project goals, budget, and timeline.
Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top SEO firm today!
SEO or Search Engine Optimization is the simple practice of optimizing a site for the search engine ranking.
SEO helps a website to be discovered in search engines by entering the relevant words or phrases. Optimizing the site for search engine ranking is important for all businesses as it will result in more leads and improved conversions.
Studies have shown that the websites which rank higher have greater chances of being clicked on by the prospective clients.
Search Engine Optimization (SEO) is important for all types of online businesses. The activity helps in improving the online visibility of a website. In many respects, SEO is at the heart of any online business strategy.
Two main activities that help in search engine ranking include:
On-site optimization: Optimizing website elements, including meta details and content for relevant keywords.
Off-site optimization: Refers to having links on external sites that point to your website.
On-site optimization is not that difficult. You can use plugins like Yoast SEO to optimize the website for search engine ranking.
On the other hand, off-site SEO is another ball game for which you need to take the help of professional SEO companies.
Both on-site and off-site optimization is important for search engine ranking. However, with increased competition, the value of off-site optimization increases significantly, as depicted in the below graph.
SEO for Home Service Companies
The Trades’ #1 SEO Agency Driving Business Growth
Your website is a powerful sales and marketing tool—if customers can find you online.
To increase monthly website traffic, calls, leads, and sales, contractors across the United States turn to Blue Corona for their home services SEO (search engine optimization) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services?
If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads and sales to your competition—guaranteed.
No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Vietnams SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
The Three Pillars of Successful SEO Services
SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo.
Vietnams SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
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We’ll focus on your best customers, and then reverse engineer how those people would search when looking for you.
We also look at the top competitors in your industry to see what they are spending on for PPC, and which keywords they are naturally ranking for.
Once we narrow down this list, we extract all possible synonyms and variations.
We then look at the following to determine where to focus:
Results of ad spend for those keywords (if you have a PPC campaign running)
Monthly search volume in your target market
Relevancy: We help you see conversion-focused keywords versus informational searches
Difficulty: If your site is new, you should avoid difficult searches initially until you’ve built up authority in Google’s eyes
If you have a large number of products and services, we also look to initially focus on the certain areas of your offering:
Less competition, unique offering
Highest historical conversion rates
Easiest close rates if we are passing leads to your sales team
Once this analysis is complete, we tune each page of your site to rank for our target keywords. This is called:
SEO On-Page Optimization
Once we choose which keywords we should focus on for a particular page, we need to optimize the following page elements for those keywords:
Once we’ve initially tuned the page, we come back later and work on improving click-through rates of your page.
We run experiments to encourage more people to click through to your site, and at the same time, make the page more appealing so that future customers stay on your page longer. Google values both and many consider these to be ranking factors.
In parallel with Keyword Research and On-Page Optimization, we need to build up the authority of your site in Google’s eyes.
Links from other relevant high-authority websites are still considered the top ranking factor for Google to decide to place your site on page 1 for your target terms. This process is called:
SEO Off-Page Optimization, or Link Building
We don’t like to call it “link building,” mainly because that implies that you are manually placing links on websites and pages that allow you to do this freely. Google does not value these types of links (e.g.: blog comments, generic forums, and social bookmarks).
The best links are earned by content that provides value to your future customers. Our Content Marketing Services are specifically designed to build content that earns links. When we build content for your brand, we have found that the following content types work best:
Resources (the best answer or repository of information about Topic X)
Case Studies & How-to’s
The team is also highly experienced in finding other creative ways of encouraging other site owners, bloggers and journalists to link to your site:
HARO: (Help a reporter out) We scour this site for opportunities for you to be included as an expert reference when a journalist needs this for a future piece.
These come fast and must be researched daily.
Guest Posting: Frequently, sites are looking for experts to post topics useful for their audiences. We hunt these opportunities down in your industry, then pitch and win guest posting spots. Your brand and expert are then featured in front of their audience
Mentions: Your company & brand will be mentioned online. We have the tools to pick these up near real-time. In cases where the mention is positive, we quickly reach out to the author to thank them for the coverage, and also politely ask them to link back to your site so that their audience can click through and visit.
If the coverage is negative, we quickly let you know so that you can reach out and fix the problem before it turns into a reputation or negative PR issue.
Broken Link Building: Sometimes your competitors mistakenly delete content on their site that has already earned some links from other websites.
If you have similar content on your site, it is an opportunity to reach out to the linking sites, let them know about the missing content, and have them redirect to your site. In most cases site owners are quite happy to fix this as it provides a better user experience for their readers.
Stolen Images and Content: Sometimes your custom images and content are re-used on the internet without giving attribution to the content creator (you!).
We have the tools and process to detect when this happens, then reach out to the person who used your intellectual property, and request attribution (a link!) to your website. Often times they oblige.
If they do not, we promptly file a DMCA request to have this unauthorized content taken down.
Industry News: If your blog is first to cover breaking industry news, journalists will be quick to reference you post. Timely outreach to industry journalists can accelerate this process.
Other techniques: As we benchmark your competitors and uncover the best performing content in the industry, we’ll often find unique tactics that acquire links.
Our SEO Full-Service SEO company looks at link building similarly to how we look at Pay Per Click (PPC): There are thousands of possible methods to achieve success. Based on years and years of outreach, we identify the method we think will work best, but run a series of tests to validate our educated assumptions. If tactics perform better than others, we adjust accordingly.
All of this hard work will be futile if the technical fundamentals of your website are not in place. This part of SEO is called:
Technical SEO Audits
We will perform an initial audit upon launch, and then monthly maintenance checks to make sure nothing is broken as you are adding new content to your site:
Page speed: This is critical to Google, as well as your website visitors. Slow loading increases bounce rate and decreases conversions.
Robots.txt and Sitemap: These tools ensure that Google’s crawlers visit your priority pages as frequently as possible, and ignore non-critical pages.
Broken Links: If you delete content on your site and other pages are linking to it, you need to update those links.
Not doing so provides bad user experience, as most people leave a site when they experience your “404 page”.
Duplicate Content: Sometimes your content management system will unknowingly create duplicate pages across your site or duplicate tags. We scan for this and correct it as it happens. Too much of this can encourage Google to reduce the visibility of your site.
Mobile Usability: In 2018, Google introduced this as a negative ranking factor. We’ve built a tool to find cases where your site ranks differently on desktop than it does on mobile, and highlights it as a potential issue.
Before we start all of our SEO optimization work, we highly advise to take a good look identifying weak spots in your website preventing conversions. This is called Conversion Rate Optimization. We look at 3 aspects of your site to look for common problems:
HotJar: This is a heatmap tool that shows where visitors click and hover on each page, shows scroll depth, and records visitor sessions to highlight problems.
Analytics: Google Analytics can show you pages that have unreasonable bounce rates, lack of conversion, and exit rates. We walk through a standard audit and uncover problem areas.
Heuristic best practices: Best practices such as trust symbols near calls-to-action can easily be overlooked. We have a checklist of 50 common problems that we audit to identify improvement areas.
After looking at each of the above 3, we create a series of A/B tests that we believe will improve the conversion rate of your site. We show you the rationale behind each, and then you decide if you’d like us to implement these tests.
How much does it cost to launch an SEO project?
Publishers typically make money on placements, through both native articles and pay per click. SEO Organic traffic is critical.
Similar to our Blog Optimization Process, we have built a tool that systematically reviews each page of your site (even if there are thousands), and looks for keyword opportunities.
If a post is ranking at the bottom of page 1 for a term with high search volume and low to mid competition, this is a great opportunity to bring this to the top of the page and drive additional traffic. When we encounter these opportunities our team will then:
Adjust the page title, headlines, and content
Build internal links from other relevant pages to pass authority
Build external links from other websites to this page
As we build your site and add links, our team will give you insights into the reasons for improvement and offer new ideas that we are discovering as we move through our optimization process.
Since reporting is audited, there is no “spinning” of the results each month. The data is transparent, and you have full access for free as part of each SEO implementation.
How long does a seo project take?
Benefits from our services
The explanation can be a bit repetitive with the starting point when you want to find an SEO service unit. But I will state the overall picture so that you can feel more confident about your work. Specifically, SEO will help you:
Increase traffic to the website. If you spend money to design a website that no one else visits, other than you and a few people in your company, it won't help.
There are several hundred million websites in the world, so few people know your website, let alone remember the domain name. So if users can't find you via Google, they won't be able to type your domain name in the address bar.
They will search and go to another site on the search results page. Doing SEO will help them find and visit your website, not another, thereby increasing the number of daily visitors.
Increase brand image presence. Many people visit, which means your company image is known by many people. At least enhance the interaction.
Doing SEO helps your website become more visible, and the web owner's brand image closer to potential customers. Of course, this is only the quantity, but the quality needs to be added to other factors such as: the time the user stays to read the information, interact with the website ...
Improve your ability to reach potential customers, online. Once you have good traffic from the right set of users that you are targeting, it is clear that the number of potential customers has increased.
This happens naturally, without direct intervention. We have clients who receive information from potential customers daily, even at night, or when they are traveling.
Increase sale revenue. This is all the more important. Add leads, interact and nurture these leads, you will have more customers simply coming to the website channel.
Carly herself, and our clients have had a lot of customers through the site. And that is one of the solutions to increase revenue effectively, and sustainably. Surely you want to be like that too, right?!
And many other benefits will come, if the SEO work is effective and existing customers continue to be cared for and come back to buy goods and services. But stopping at the points mentioned above is quite enough for the use of genuine SEO services.
Frequently Asked Questions about Our Service
To have an accurate SEO service quote, Carly needs specific information about the business and the product from its customers. Then Carly will research deeply to come up with the right price for customers.
Usually an SEO project takes place 4-6 months, with many projects being 1-3 months shorter. However, using Carly's SEO Branding method since the second month has brought efficiency (keyword rankings, increasing website visitors).
How do we control the work?
Carly commits to send reports automatically 1 time / month to customers, customers can request to send reports at any time. The report includes keyword rankings, user data and the effectiveness that SEO brings.
SEO operations can be divided into several main groups, including:
Analyze and evaluate the current state of the website that needs to be optimized
Plan and scope to do SEO
Conduct On-Page SEO activities nghiệp
Conduct Off-Page SEO activities
Monitor results, evaluate, adjust
Those are the things that SEO service providers must do. If you find something confusing or confusing, don't be shy. We are the doers, you just need to understand at a basic level to coordinate effectively.
You may be wondering why these things help get the site to the top of the search results. This question is very basic, and I see many customers ask. So I want to give you a quick explanation so that you get the hang of…
Why SEO services help your website to the Top?
In essence, search engines like Google, Bing, Coc Coc... evaluate websites based on certain criteria and algorithms.
From there, there will be a classification to see if with a keyword a user is searching for, which website is capable of providing the most complete, accurate, and useful information will be on the top. Any website that does not meet or meets less of the criteria will go down to the bottom position.
Thus, when a website is optimized (you do it yourself or hire a service), the form, content, code ... are friendly and match the criteria that Google prefers. Therefore, Google understands that the site is useful to users, so it will tend to rank higher.
We understand Google's algorithm, as well as the needs of searchers for keywords related to your niche. It is a decisive factor to the effectiveness of keyword SEO, or overall website SEO.
Here is the tripartite relationship: website, Google, and searcher.
Website gives searchers exactly the useful information they need, then Google will appreciate and rank high. Our service is to help Google realize this, the better for your web.
Experience is important. The results of the projects that Carly has worked on explain how we do it. Please refer!
Should you hire an SEO service or do it yourself?
I think the answer is pretty simple too. If you or your company has someone who knows how to do it and wants to do it, it's entirely possible to do it yourself with internal resources.
Of course, that person also needs to invest time, because doing sustainable SEO is a long-term process, and requires investing time and effort to be effective.
If you don't have enough of the factors I just mentioned, then you should probably consider hiring an SEO service company (like ours), to do the optimization work for your website.
You pay a service fee, but in return do not need to spend time, or invest in specialized personnel.
As a result, you can focus on the main, and often more important, work, such as: taking care of the leads brought by your website, and increasing the conversion rate to customers, thereby increasing revenue along business efficiency. So maybe even better, right?
Why you should use Carly's SEO services
We understand the wishes of our customers, when this optimization service is needed.
Many years of doing SEO in many fields help us to have a multi-dimensional perspective to find out the real needs of customers in each industry, for each specific type of website.
Find a way into the essence of optimal service.
It's the direction the website provides the ultimate benefit to: your potential customers.
They benefit from the information they will access and interact with. From there, there will be action in the direction that you have cleverly directed them to do in the content of the article.
That way, the SEO results are sustainable. We optimize your site by making it user-friendly, not by 'dodging' or 'overtaking' search engines. Therefore, the results achieved, although it takes time (necessary) but is real, and will be lasting.
You only pay the cost of the results achieved, according to the price list of SEO services. That means we only charge when the keyword is on the top. In fact, you have almost no loss or risk for your campaign when using Carly's SEO services.
Experienced in serving customers in many different localities, especially Hanoi, Hai Phong, Hai Duong, Quang Ninh, Da Nang...
Making real, sustainable results, with attractive costs… Are these things you care about when choosing SEO services?
If yes, then we have the opportunity to work with you. Please contact us to discuss more about service quotes.
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